So I guess you have all seen the John Lewis Man On The Moon Christmas Ad, unless you’ve been in total digital hibernation or avoiding it because you’re not feeling emotionally strong enough (that was me at first).
If you’ve not seen it, here it is, in all its full emotive glory:
Yes it’s advertising but it’s also kinda true. So many older people spend Christmas alone, either in care homes with no visitors or in their own homes, totally isolated. I spent 3 years working in care homes when I was younger and saw the day-to-day loneliness firsthand, but I can’t think of a worse time to be alone than at Christmas, a time traditionally spent with family, a time of love and giving. According to Age UK, 1 million older people go for a month without speaking to anyone. Can you even imagine? One day of no adult communication brings me to the brink.
So I think it’s brilliant that John Lewis are working with Age UK this Christmas to highlight this huge and distressing issue. And it got me thinking, what could I do? I can’t really volunteer my time, as much as I’d like to, because I don’t have any childcare, nor any family nearby to help. I could donate a few pound which would go towards funding the Age UK advice line, but I wanted to do more.
So THE LOVE BOX CAMPAIGN was born. And what better day to launch it than today? The 1st of December when the Christmas Countdown really begins and people start buying their loved ones presents with earnest. It also happens to be GIVING TUESDAY! I haven’t made that up… After Black Friday and Cyber Monday, Giving Tuesday is a day to give something back. So today feels like the perfect time to launch The Love Box Campaign.
So what is a Love Box?
A Love Box is a thoughtfully prepared box of goodies which will be delivered to an older person this Christmas, who might otherwise not receive anything. It’s a box of love. It is a gift that lets the recipient know somebody cares about them.
And what is The Love Box Campaign?
It might be slightly ambitious (all the best ideas are, no?) but I am hoping to be able to deliver 100 Love Boxes to older people in the community before Christmas.
How can you help?
You can buy a Love Box here, and include a personal message for the recipient if you wish. It would be great if you could share the love and tell your friends about the campaign too using #theloveboxcampaign and #100boxesoflove.
Together we can make a difference this Christmas by sharing the love.